Online Shopping: Smart Selling to Smart Shoppers

By | June 3, 2023

Internet has become an essential part of today’s demanding life of man. Either household or workplace, Internet has spread its roots everywhere. With ease of online shopping, value of Internet has raised to a great extent. In today’s busy & hectic life, when varieties with latest trends are available at a single click, who wants to go & shop outside? Well, it sounds easier than done. Both, online shopping & selling require smartness. Factors like, shoppers’ behaviors and attitudes, new & experienced shoppers, new or experienced merchants, comparison search, broadband usage & changing trends have availed a number of retailers to a consumer before he could purchase.

Experienced shoppers tend to explore new shopping sites. They are well-versed with trends, prices & online shopping strategies. Surveys have revealed that newbie online shoppers have a propensity for clinging to the familiar sites, whereas experienced are willing to look for newer sites with increasing comfort & spending. These results infer rays of hope for newer merchants. With smart tracking of keywords that are used most frequently & competitive prices, one can reach heights of business in a short time. Increased use of search & price comparison contributes to the tendency of shoppers to go for new online stores. All what matters is merchant’s smartness & awareness to latest trends & prices.

Another important factor, we can’t spare is role of search engines. Heavy searchers are likely to be potential buyers as well. It is really important for an ecommerce site to be greatly visible in search engines so that it could invite more eager visitors. Another popping up issue is increasing use of comparison shopping engines. So, if you have an ecommerce site then try to make your website friendlier to both, comparison shopping engines & search engines.

Well, tricks & techniques are always on to attract more visitors to an ecommerce site. So, what factors contribute or better say, what persuade the shoppers? Surveys have discovered many answers to this question, like;

oConfidentiality of personal Information turns out to be the most prominent response from almost every online shopper.

oConvenience is another factor that makes someone shop online.

oLower prices, comparison, window shopping & easy availability of many retailers are also the potential answers for increased online shopping.

oLast but not the least, for most of the people, online shopping is fun. Yes! They enjoy searching, getting new things & buying if it really appeals them.

Well, chat is not over yet. Beyond price, many other aspects for which shoppers are concerned are equally important while shopping online. Few of them are quality of product & shipping costs. Few shoppers can compromise on prices for free shipping but quality can’t be compromised.

Now, this is the time to say something directly to online shopper as well. Your online safety is 99 percent in your hand. You are not bound to buy a product. Online shopping stores are available at your disposal. So, make sure you are visiting a secure page of which the Web address begins with https: (“s” for secure). You will also find the locked padlock at the bottom of the window that confirms increased security of the site.